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Writer's pictureRaphaela Morais

Three Reasons Why Graphic Design is Important




When you hear the word “coffee shop” chances are you immediately think of a green mermaid logo--AKA Starbucks. For most of our beloved products and brands, we have an association with logos. Today, modern logo design goes hand-in-hand with graphic design. Brand logos would not exist without graphic design and continuous evolution of brand graphics is the future. That is just one reason why graphic design is important. Below, you will find two other reasons.


One other reason why graphic design is important is for user interface. Well-balances and aesthetically pleasing websites all implement strategic graphic design that allows for the user to easily navigate the site. An award-winning example of this is the ESPN Sports Programming website. By using stunning graphic design, users have an experience when they click on the page. There is visually interesting content that engages the reader. Additionally, the site is easy to use. Without graphic design, this site would cease to exist. User interface combined with graphic design makes website functionality possible.


Finally, graphic design is so important for social media. This could be personal or professional use. However, the most appealing aspect to social media are images and graphic content. Graphic design can help users create curated feeds. Additionally, graphic design can enhance photos and content the user posts. Great design is the first impression people will see. Additionally, a great design boosts social media engagement.


There are so many other reasons why graphic design is important. As a social media user and consumer, using graphic design can grow your business, account engagement, and marketing credibility. Knowledge of graphic design is the future.

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